Adam Lucero, Director of Tennis
Adam Lucero is a USPTA and PTR Certified Tennis Professional with 15 years of coaching experience. He has worked with players of all levels and ages, including beginners, junior ITF players, competitive adults, and collegiate players.
Adam was most recently Head Tennis Professional at Belvedere Tennis Club in Tiburon, Ca, where he ran a robust schedule of clinics for members for the past 2+ years. Before that, Adam was Director of Junior Development at Florin Marica Tennis Academy, and served as Director of Tennis at Bay Club Santa Clara. In all positions, Adam aimed to offer high quality tennis instruction while fostering the love of tennis for all.
Adam also held a position as a Team NorCal coach in Orange and Green Ball Early Development Camps, annually traveling to Arizona for the Zonals tournament. He has been a National Team Coach with USTA NorCal since 2016. In 2017, Adam was honored with the Under 30 Pro of the Year award from USPTA NorCal.
While not on court, Adam and his wife Amy, along with their dog and two cats, can be found on their budding farm in Poulsbo. With his experience both on and off the court, Adam hopes to make an immediate impact at Kitsap Tennis & Athletic Club supporting members in their tennis development.
James Crutchfield, Head Tennis Professional
James is an RSPA-certified tennis instructor with over 14 years of teaching experience and competitive playing experience at Portland State University. While completing his degree, James began teaching at the Stott Center on the Portland State University campus, where he honed his instructional approach and commitment to player development.
Dedicated to community service, James volunteered with Portland Tennis & Education and the “I Have A Dream” Foundation. His passion for helping others led him to work as a mental health counselor for six years, providing valuable support and guidance to those in need. This experience deepened his understanding of motivation, well-being, and effective communication—skills he now brings to the tennis court.
James’s career includes an international chapter, teaching both tennis and English at Chiang Mai University in Thailand. Upon returning to the United States, he continued to pursue his passion for coaching, championing a junior tennis pathway program at Bainbridge Athletic Club. There, he built programs for all levels—from red ball beginners to advanced players—helping top students achieve college-level play.
Throughout his career, James has held several leadership roles, including Junior Tennis Recreation Coordinator at Portland Tennis Center, Director of Tennis for Hillsboro Parks and Recreation, Director of Junior Development at The Valley Club in Sun Valley, Idaho, and Director of Junior Development at Bainbridge Island Recreation Center. He has also coached high school tennis at the 6A level and led multiple USTA teams to sectional championships, with some teams advancing to Nationals.
James is known for his fun yet professional teaching style, connecting easily with players of all ages. He excels at building solid techniques and fostering a positive, enjoyable atmosphere on the court. Whether working with serious athletes seeking high-level improvement or recreational players looking to stay active and have fun, James utilizes a comprehensive playbook of strategies, tactics, and drills. He incorporates the RSPA progression method, ensuring each player receives the right balance of challenge and encouragement to reach their goals.